Built to Last: A Guide to Successful Habits of Visionary Companies
"Built to Last: Successful Habits of Visionary Companies" is a seminal work by Jim Collins and Jerry Porras, first published in 1994. Based on a six-year research project, the book examines the characteristics and habits of companies that have sustained long-term success and outlines what sets these "visionary" companies apart from their peers.
The authors conducted a comparative study of 18 "visionary" companies, such as Johnson & Johnson, Procter & Gamble, and Walmart, and 18 "non-visionary" companies in the same industries. They found that visionary companies possess several key traits that set them apart and lead to their long-term success.
Key Findings from Built to Last
- Core Ideology: Visionary companies have a strong and clearly defined set of core values, which serve as the foundation for all decision-making and drive the company forward.
- Big Hairy Audacious Goals (BHAGs): These companies set bold and inspiring long-term goals that motivate employees and provide a clear sense of direction.
- Fanatic Discipline: Visionary companies exhibit a strong sense of discipline and focus, allowing them to stay the course and achieve their BHAGs despite obstacles and setbacks.
- Empirical Creativity: These companies embrace innovation and change, but they do so within the framework of their core ideology and values.
- Productive Paranoia: Visionary companies are constantly vigilant and proactive in addressing potential threats, which helps them to stay ahead of the curve and stay successful.
These are just a few of the key findings from "Built to Last." The book provides a comprehensive overview of the habits and traits of visionary companies, and it serves as a valuable resource for small business owners looking to take their businesses to the next level.
Why Small Business Owners Should Read Built to Last
Small business owners face numerous challenges and obstacles on the road to success. From building a strong team and developing a clear strategy, to navigating market disruptions and staying ahead of the competition, the path to success is full of hurdles. "Built to Last" provides valuable insights and practical guidance for small business owners looking to overcome these challenges and build a sustainable and successful business.
- Define Your Core Ideology: The authors of "Built to Last" emphasize the importance of a clear and well-defined set of core values, which serve as the foundation for all decision-making and provide a clear sense of direction for the company.
- Set Big Hairy Audacious Goals : Visionary companies set bold and inspiring long-term goals that motivate employees and provide a clear sense of direction. Small business owners can learn from this approach and set similarly ambitious goals for their own companies.
- Embrace Innovation: The book also highlights the importance of empirical creativity, which involves embracing innovation and change within the framework of a company's core values. Small business owners can learn from this approach and find ways to stay ahead of the curve and stay relevant in an ever-changing market.
- Stay Vigilant: Finally, "Built to Last" emphasizes the importance of productive paranoia, which involves being constantly vigilant and proactive in addressing potential threats. Small business owners can learn from this approach and stay ahead of potential challenges, helping to ensure the long-term success of their businesses.
In conclusion, "Built to Last: Successful Habits of Visionary Companies" is an essential resource for small business owners looking to build a sustainable and successful business. By examining the key traits and habits of visionary companies, the authors provide valuable insights and practical guidance for small business owners looking to overcome the challenges they face on the road to success.
If you're a small business owner looking to take your business to the next level, don't hesitate to purchase "Built to Last: Successful Habits of Visionary Companies" today. You won't regret it!
BusinessBookstore.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com
© 2023 Copyright BusinessBookstore.com.