Good to Great: A Journey from Mediocrity to Excellence

In the world of business, success is often fleeting. Companies rise and fall, and only a select few make the leap from being simply "good" to truly "great." What sets these companies apart from the rest? That's the question Jim Collins set out to answer in his seminal book, "Good to Great: Why Some Companies Make the Leap… and Others Don't."

After five years of extensive research, Collins and his team identified a set of principles that distinguish the companies that make the leap from those that don't. In this article, we'll explore some of the key findings from "Good to Great" and what they mean for small business owners looking to take their companies to the next level.

Key Findings from "Good to Great"

  • Great companies have a clear sense of purpose and core values.
  • Disciplined action is the key to success, not size, strategy, or technology.
  • Strong leadership is critical for making the leap from good to great.
  • The right people are essential to a company's success, but putting them in the right seats is even more important.
  • A culture of discipline is necessary for sustained success.

The Importance of Purpose and Core Values

One of the key takeaways from "Good to Great" is that great companies have a clear sense of purpose and core values that guide their decision-making. This helps them stay focused on what's truly important, even in the face of uncertainty and change.

As a small business owner, it's important to take the time to reflect on what your company stands for and what you hope to achieve. This will help you make better decisions and stay true to your values, even when faced with tough choices.

Disciplined Action Trumps Size, Strategy, and Technology

Another key finding from "Good to Great" is that disciplined action, not size, strategy, or technology, is the key to success. Companies that make the leap are focused on doing a few things exceptionally well, rather than trying to be all things to all people.

As a small business owner, this means focusing on your core competencies and doing what you do best, rather than trying to be everything to everyone. By staying focused on what you do best, you'll be able to deliver the best possible products and services to your customers, and build a company that can stand the test of time.

The Critical Role of Leadership

Leadership is another key factor in the transition from good to great, according to Collins. Great leaders have the ability to inspire and motivate their employees, and to make tough decisions when necessary.

As a small business owner, this means focusing on developing your leadership skills and building a strong leadership team. This will help you guide your company through the ups and downs of the business cycle and ensure that you can make the best decisions for your company and its future.

The Right People in the Right Seats

Another important finding from "Good to Great" is that having the right people on your team is essential to success, but it's even more important to put them in the right seats. This means assigning each team member tasks and responsibilities that play to their strengths and allow them to make the greatest contribution to the company.

As a small business owner, this means taking the time to understand the strengths and weaknesses of each team member and making sure they are in the right role to succeed. This will help you build a strong and effective team that can drive your company forward.

A Culture of Discipline

Finally, "Good to Great" highlights the importance of a culture of discipline for sustained success. Companies that make the leap have a strong sense of purpose and values, and they are disciplined in their actions and decision-making. This helps them stay focused on what's truly important and achieve their goals over the long term.

As a small business owner, this means developing a culture of discipline within your company. This can include setting clear goals and expectations for your team, following a strict budget and financial plan, and consistently making decisions that support your company's purpose and values.


In conclusion, "Good to Great" is a must-read for any small business owner looking to take their company to the next level. By understanding the key principles that distinguish great companies from the rest, you can make better decisions and build a company that stands the test of time.

So, what are you waiting for? Get your copy of "Good to Great" today and start your journey from mediocrity to excellence!

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