New Customer Development Program

How to get new accounts and new customers is the #1 concern of any business. How to get the new customers you need to provide the income your business requires is a matter of prime importance to survival and growth. Many businesses, large and small, approached new customer acquisition in a haphazard, unplanned, and uncoordinated way. The results are usually disappointing, expensive, and inadequate from the standpoint of a contribution of to the profitability and success of your business.

Book Details

Some of the Features of this Book:

The Six Steps to getting your new customers, clients and accounts.
How to understand your customers needs.
How to know who your clients are and where they are located
How to conduct your own full scale market research with emphasis on the two ways to conduct your market research
The four methods for getting your first customers for start-up businesses!
How to implement a successful marketing program!
How to use direct mail, telemarketing, printed materials, exhibitions, surveys, websites, promotions, press releases and public relations to acquire new customers, clients and accounts.
How to develop a customer retention program.
How keep your customers coming back!
How to establish Loyalty and Rewards programs!
Includes six bonus sections with information regarding community work, advertising, exploring business opportunities, financing your business, pricing policies and income goals.

Product Reviews

Five Stars! This is the most comprehensive book I have found to locate new customers. P. Slaydon, Pelham, NC

I have increased my client accounts using just a few of your suggestions. A must read for anyone starting a new business. D. Ferrell, Evergreen Park, IL

My gift shop was struggling to get profitable. Your book helped me increase my customer base and establish a rewards program. Great to see black on the bottom line instead of red. H. Lindquist, Valencia, CA