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How to Start Your Own Sporting Goods Store

How to Start Your Own Sporting Goods Store

$29.95 USD
$29.95 USD
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BusinessBookstore.com Est. 2002

Book Formats

International Order? Book Available on Amazon

  • 305 Pages (8.5 x 11)
  • Money Back Guarantee
  • 120,000+ Happy Customers

Discover the ultimate guide to launching your own sporting goods store with How to Start Your Own Sporting Goods Store. This comprehensive book walks you through every step, from market research and creating a business plan to managing inventory and promoting your store. Packed with actionable strategies, worksheets, and real-world insights, this guide is perfect for sports enthusiasts and entrepreneurs eager to thrive in the $65 billion sporting goods industry. Whether you're starting from scratch or considering a franchise, this book equips you with the tools and confidence to turn your dream into a successful reality.

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  • Plan

    • Develop Market Research
    • Calculate Startup Costs
    • Write Your Business Plan
    • Funding Your Business

  • Start

    • Choose Your Business Structure
    • Choose Your Business Name
    • Register Your Business
    • Pick Your Business Location

  • Grow

    • Hire and Manage Employees
    • Marketing and Sales
    • Accounting & Cash Flow
    • Developing New Customers

Book Content

    • Confused about where to begin? This book lays out a step-by-step plan to start and manage a thriving sporting goods store.
    • Struggling to create a business plan? Get access to proven templates and guidance to draft a comprehensive, effective plan.
    • Overwhelmed by competition? Learn how to conduct competitor analysis and find your unique edge in the sporting goods market.
    • Unsure how to fund your store? Discover practical strategies to estimate costs, secure funding, and manage finances effectively.
    • Concerned about attracting customers? Master marketing strategies tailored to the sporting goods industry to drive sales.
    • Confused about franchise vs. independent? Get expert advice to weigh the pros and cons and make the right decision.
    • Worried about finding the perfect location? Learn how to evaluate and choose the best spot for your store.
    • Having trouble managing inventory? Discover tools and techniques to efficiently handle suppliers and stock.
    • Unclear on legal requirements? Navigate licensing, permits, and insurance with ease using practical checklists.
    • Struggling to build an online presence? Find out how to create a professional website and leverage social media to grow your business.

"Don't Fear Failure. Fear being in the exact same place next year as you are today."

Plan Your Business

The Plan Your Business section equips you with the foundational tools to lay the groundwork for success. You'll learn how to define your vision, set realistic goals, and conduct in-depth market research to understand industry trends and customer needs. This section also covers creating a robust business plan, analyzing competitors, and selecting the ideal business model—whether starting independently or franchising. With step-by-step guidance and actionable worksheets, you'll build a clear roadmap for your Sporting Goods Store that minimizes risk and maximizes opportunity.

Activities you will complete in this section: Goal Setting, Market Research, Target Audience, Franchise Evaluation, Competitor Analysis, Budget Template, Legal Structure Comparison, and Business Plan Template

Start Your Business

The Start Your Business section guides you through the essential steps to get your store up and running. From selecting the perfect location and managing suppliers to navigating legal requirements like permits and insurance, this section covers every practical detail. Learn how to hire and train a stellar team, set up technology systems, and design an efficient inventory management process. By the end, you’ll have all the operational elements in place to open your doors with confidence and focus on providing a seamless customer experience.

Activities you will complete in this section: Business Name Availability, Licenses and Permits, Location Evaluation, Supplier Evaluation, Business Insurance Checklist, Hiring Process, Technology Needs, Business Launch Checklist

Promote Your Business

The Promote Your Business section reveals how to attract and retain customers to grow your sporting goods store. You’ll learn to craft a compelling brand identity, develop an effective marketing strategy, and establish a strong online presence. Explore practical tips for leveraging social media, creating engaging content, and running impactful advertising campaigns. Additionally, discover how to nurture customer relationships and implement a winning sales strategy. This section empowers you with the tools to drive sales, build loyalty, and position your store for long-term success.

Activities you will complete in this section: Branding Strategy, Marketing Plan Template, Website Checklist, Social Media Planner, Content Calendar, Advertising Planner, Customer Relations Software, Sales Funnel Analysis

"What you start today shapes your tomorrow."

Included with your book...

Free Business Forms

Free access to downloadable business forms. The forms include invoices, customer order form, mileage log and expense report, monthly inventory, and sign-in sheet.

Free Planner Sheets

Download and print a free business planner. The Business Planner includes:

  • Monthly Planner
  • Weekly Goals
  • Daily Schedule
  • Quaterly Review
  • Social Media Content Calendar

Special Offers

These offers include free trials and discounts on website hosting, website design, email accounts, search engine optimization, email marketing, business cards and accounting software.

"Opportunities don't happen. You create them."

  • We want you to feel great about your decision. Take your time to enjoy your purchase and put the proven strategies to work for your new business. If for any you are not completely satisfied with your purchase, just let us know within 30 days of purchasing the product, and we will issue you a full 100% product refund.

  •  The Operational Budget section in step 9 of my business plan for my small business gave me a better understanding of the budget I need for my company. 

    - E. Shanahan - Lenox, MA

  •  As complex as business plans are, this has to be the most user friendly software I have ever used. 

    - T. Soto - Wheatfield, IN

  •  The Financial Plan section in my small business plan was easy to fill out and helped me determine my potential for my company. Your product is great! 

    - S. DeLeon - Spokane, WA

  •  The ProBP business plan software is one of the most amazing business plan tools I have ever found! 

    - A. Smith - Mandeville, LA